Case Study: Tatcha increases re-orders by 9% with UnDigital

Tatcha Increases Re-Orders by 9% with UnDigital - Case Study

Tatcha, a beauty brand known for its thoughtful customer experience, faced the challenge of scaling its practice of including hand-written notes in every order. This personalized touch was beloved by customers but had become an unsustainable manual process for their team as the company grew. They partnered with UnDigital and its in-package personalization solution to automate this effort without losing the personal connection.

UnDigital implemented a system that used Tatcha's CRM data to dynamically generate and print unique, hand-written notes for each order, addressing customers directly and speaking to their individual needs. This automation led to a significant 9% increase in customer re-orders and a $3.25 rise in the average order value, proving the solution was both effective and ROI-positive.

Tatcha

Vicky Tsai

Founder and CEO