Case Study: amika boosts reorders and AOV with UnDigital's Unboxing Marketing

amika raises reorders 8.2% and AOV 5.7% with Unboxing Marketing

amika, a Brooklyn-born haircare brand, had attempted to implement in-package personalization in-house but found it difficult to scale and track effectively. They needed a partner to help them accomplish this cost-effectively and turned to UnDigital for assistance using its Unboxing Experience Platform.

With UnDigital's platform, amika was able to scale its personalization, creating unique messages for each customer that stayed true to its brand message. The solution drove measurable results, increasing average order value by 5.7% and raising reorders by 8.2%, all while helping amika develop stronger customer relationships and increase brand loyalty.

amika