Case Study: Reach Plc launches Yimbly marketplace with Underwaterpistol

Reach Plc launches Yimbly in Summer 2024 with Underwaterpistol

Reach PLC, a major UK commercial publisher, sought to launch a revolutionary multi-vendor marketplace. Their primary challenge was building a rock-solid technical foundation, which required a first-of-its-kind and complex integration between Mirakl and Shopify Plus to ensure seamless data flow and scalability. The vendor Underwaterpistol was tasked with this ambitious project.

Underwaterpistol pioneered the integration using Gadget to manage orders and refunds, while also developing the marketplace's Yimbly brand from the ground up. They crafted the full brand identity and designed an intuitive, high-quality user experience. The solution resulted in the successful launch of the Yimbly marketplace in Summer 2024, which is generating significant buzz and positive feedback, setting a new standard for multi-vendor platform operations.

Reach Plc