Case Study: Frasers Property UK drives sustainability-led brand growth with Underscore

Frasers Property UK boosts revenue 19.1% with Underscore

Frasers Property UK, a fully integrated developer and manager of residential and commercial property, sought to rethink its 'experience matters' brand proposition to better incorporate its sustainability and customer wellness strategies. They partnered with the vendor Underscore for brand strategy and related services.

Underscore developed a strategy structured around consuming responsibly, focusing on people, and acting progressively. This included designing a new website and comprehensive branding work. As a result, Frasers Property UK achieved a 19.1% year-on-year revenue increase to £13.9 million, earned a top-tier GRESB sustainability rating, and now holds the world's largest Fitwel-certified portfolio, alongside improved talent diversity metrics.

Frasers Property UK