Case Study: Colorminium boosts net worth and rebrands with Underscore

Colorminium almost doubles net worth with Underscore

Colorminium, a leading UK facade construction company, partnered with the vendor Underscore for a rebrand and to rethink their business model in order to win more business in the fiercely competitive London market. The challenge was to help this premier façade specialist stand out and better articulate its unique approach to service delivery.

Underscore implemented a new brand strategy and identity, creating the brand story of "London’s facade strategists" and the promise of 'finish happier'. This was supported by an animated video and bespoke illustrations across all communications. As a result, Colorminium saw its net worth almost double from £4.5M to £8M and its total liabilities reduced by almost two thirds. The company also reached a record revenue of £24.6M and earned significant industry accolades, with Underscore's work also contributing to a highly rated employer brand.

Colorminium