Case Study: CLS refreshes its brand and digital presence with Underscore

CLS increases lettings by 17% with Underscore

CLS, a FTSE 200 commercial property specialist, approached the branding agency Underscore on their 30th anniversary. Their challenge was to undertake a complete brand refresh to better reflect their modern business and celebrate their history across Europe, while also strengthening their brand for a digital-first world.

Underscore implemented a comprehensive rebranding solution, which included brand strategy, naming, identity, and website design. The new brand, centered on the story of "Creating Life Stories," aligned CLS's vision with their tenants' objectives and elevated their focus on sustainability. As a result, Underscore helped CLS increase lettings by 17%, increase net rental income by 3.8%, secure £7.5 million in annual rent, and complete £143 million in property sales.

CLS