Case Study: Academia achieves 25% turnover growth with Underscore

Academia boosts turnover 25% with Underscore

Academia, a leading IT solutions provider specializing in the education and public sectors, sought to reposition its market perception from a value-added reseller to a multi-service provider. They partnered with the vendor Underscore for a comprehensive brand strategy and digital transformation to address this challenge.

Underscore implemented a new brand identity and digital overhaul, which included a visual identity refresh, website redesign, and the development of a content management system. This solution successfully repositioned Academia, leading to a 25% increase in turnover growth and record revenue of £140 million. Following a 42% year-on-year growth in managed services, Academia also expanded its workforce by 30% and its capabilities through a strategic acquisition.

Academia