Case Study: Skin Logic boosts bookings and Google rankings with Underline

Skin Logic boosts treatment bookings by 200% with Underline

Skin Logic, a private aesthetic clinic in London's Harley Street, approached Underline for a new brand strategy to completely overhaul how their brand was portrayed. The challenge was to redefine the clinic's market positioning.

Underline designed a new brand identity that incorporated luxury elements like gold typography and created a high-conversion website with purposeful imagery and motion effects. This solution, supported by an ongoing SEO campaign and social media content creation, yielded significant results. Within weeks, treatment bookings increased by almost 200%, and the website landed on the first page of Google for their main keywords within six months of launch. Underline's work also included designing various printed marketing collaterals to ensure brand consistency.

Skin Logic