Case Study: SoFlo Farms builds a standout Miami-inspired CBD brand with Underlab Media Productions

SoFlo Farms launches a Miami-inspired CBD brand system with Underlab Media Productions in 2021

SoFlo Farms, a South Florida-based CBD and hemp lifestyle brand, partnered with Underlab Media Productions to build a distinct brand identity and eCommerce platform from the ground up. Their challenge was to stand out in a saturated market by creating a cohesive brand that combined legality and quality with a vibrant Miami-inspired aesthetic, appealing to a wide range of consumers from wellness enthusiasts to experienced cannabis users.

Underlab Media Productions developed a complete visual identity, including a modern logo, custom color palette, and sophisticated typography. They designed a versatile eCommerce website and created high-end, compliant packaging for the entire product line. The solution successfully translated the client's vision into a unified and scalable brand system, instantly distinguishing SoFlo Farms from its competitors with a bold and premium shelf presence.

SoFlo Farms