Case Study: Kooks Headers & Exhaust achieves 22% higher conversion and 38% lower TCO with Uncap and Shopify

Kooks Headers & Exhaust lowers TCO by 38% with Uncap

Kooks Headers & Exhaust, a leader in performance automotive manufacturing, faced significant challenges with its legacy ecommerce platform. The website lacked essential B2B capabilities, real-time inventory visibility, and advanced product filtering, which created inefficiencies and made it difficult for customers to find compatible parts. To overcome these obstacles, Kooks partnered with Uncap for a Shopify migration.

Uncap implemented a unified Shopify B2B and D2C platform for Kooks, integrating it with their Infor Visual ERP and a PDM Automotive PIM for fitment search. This solution automated workflows and provided a seamless experience for all customer segments. The results included a 22% conversion uplift from improved performance and a 38% lower total cost of ownership, achieved by consolidating their tech stack into a single, efficient storefront.

Kooks Headers & Exhaust