Case Study: SK Jewellery achieves 22% conversion lift and 38.23% AOV growth with Netcore Unbxd

SK Jewellery | Crafting timeless experiences with Netcore Unbxd’s AI-powered search and browse

SK Jewellery, a Singapore-based jewellery brand founded in 1991, struggled with search limitations, poor personalization and merchandising across its large catalogue—its previous search platform couldn’t interpret alphanumeric and measurement queries or tailor results to shopper intent. To solve these problems, SK Jewellery implemented Netcore Unbxd Search, an AI-powered search and recommendations solution.

Netcore Unbxd delivered measurement-aware search, real-time personalized recommendations, and an easy merchandising workbench (banners and targeted placements) that improved product discovery and upsell opportunities. As a result, Netcore Unbxd helped SK Jewellery lift conversion rates by 22% YoY and increase average order value by 38.23%, while reducing the path to purchase and boosting merchandising agility.

SK Jewellery

David Lau

Head of E-Commerce