Case Study: DoctorOnCall cuts bounce rate 53% and boosts conversions 13% with Netcore Unbxd

Innovating healthcare with Netcore Unbxd's advanced AI models

DoctorOnCall, Malaysia’s first online video and audio medical consultation platform, faced a poor product discovery experience: its previous site search couldn't handle longtail or natural-language queries, struggled with misspellings and stemming, and made integrations costly and error-prone. To solve this, DoctorOnCall partnered with Netcore Unbxd and adopted its AI-powered search and discovery capabilities, including NER/NLP, Vector Search, and a KPI-driven merchandising workbench.

Netcore Unbxd implemented NER and NLP to better interpret intent, Vector Search to match hidden user needs, and a KPI-driven merchandising workbench with API-first integration, improving relevance and operational efficiency. As a result, Netcore Unbxd helped DoctorOnCall reduce bounce rates by 53.15%, boost conversion rate by 13.48%, and increase average order value by 24.10%.

DoctorOnCall

Anum Jawed

Marketplace Pharmacist