Case Study: World of Books achieves 80% increase in search-driven purchases with Unbxd

How World of Books converted more shoppers with relevant search experience and merchandising techniques

World of Books, one of the largest online sellers of used books (6M+ products, UK-based, serving 190 countries), was struggling with low-quality site search results and limited merchandising from an out-of-the-box text-matching solution. They needed a search experience tuned to book-specific queries and large catalogs, so they engaged Unbxd and deployed Unbxd’s AI-driven site search and merchandising platform to improve relevancy and control.

Unbxd indexed World of Books’ full catalog, added semantic relevancy, enhanced Autosuggest and allowed merchandising (boost/bury, curated landing pages and seasonal campaigns), and took over feed parsing and search tuning. As a result, Unbxd helped drive a 150% increase in search impressions, a 20% reduction in search refinements, and an 80% increase in users buying via search, along with stronger email-driven conversions and double-digit conversion rates on targeted pages.

World of Books

David Kyle

Digital Marketing Manager