Case Study: ibSupply achieves 40% revenue growth from site search with Unbxd

How Ibsupply Grew Revenue By 40% With Unbxd’s Search Platform

ibSupply, a national online office and industrial supplier operated by ibMilwaukee, faced a growing product catalog and poor search findability that made managing their SOLR-based site search internally impractical. ibSupply turned to Unbxd and its Machine Learning Site Search (Advanced Contextual Search) to improve relevance, handle part-number and natural-language queries, and scale search without heavy manual configuration.

Unbxd implemented NLP/semantic parsing, Intelligent Visual Autocomplete, guided visual search, dynamic category-specific filters and the Merchandising Workbench to let ibSupply optimize results and landing pages without IT. The solution drove measurable gains: a 40% increase in total revenue from site search in six weeks, 35% higher revenue per search session, a 22% lift in search conversion rate and an 11% increase in average order value.

ibSupply

Harley Thomas

Sr. Director of Corporate & Digital Marketing