Unbxd
23 Case Studies
Case Study: FoodServiceDirect achieves 250% increase in search conversions with Unbxd AI-powered commerce search
A Unbxd Case Study
How FoodServiceDirect.com ramped-up B2B and B2C sales via AI-powered commerce search
FoodServiceDirect.com, a U.S. foodservice distributor serving B2B and B2C buyers with over 250,000 SKUs, needed to dramatically improve online product findability after a 2018 relaunch and set an ambitious goal to ramp sales 10x in three years. To solve this, they chose Unbxd’s AI-powered commerce search and product discovery solution for intent-aware search relevance and an easy-to-use merchandising console.
Unbxd implemented AI-based relevance, catalog enrichment, autosuggest and merchandising controls (leveraging 50+ algorithms) to interpret shopper intent, surface relevant alternatives and personalize results. The Unbxd solution drove a 250% increase in search conversions, a 30% lift in revenue from site search and a 14% increase in average order value, helping FoodServiceDirect.com exceed its targets.
Open case study document...
FoodServiceDirect
Adeel Murtaza
Head of Ecommerce Technology