Case Study: Fishpools achieves 51% AOV boost and 20% online revenue growth with Netcore Unbxd

Fishpools skyrockets its Average Order Value (AoV) with AI-driven Search, and Autosugges

Fishpools, the long-established furniture retailer in South East England, faced poor search relevance, inconsistent catalog tagging and excessive manual catalog work that left many in-stock items unlisted — problems that caused shoppers to abandon the site and hurt conversions. To address this, Fishpools deployed Netcore Unbxd’s AI-driven product discovery solution, including search and autosuggest, to improve search accuracy and catalog enrichment.

Netcore Unbxd implemented AI-powered document enrichment, Named Entity Recognition, measurement and unit normalization, query category prediction, merchandising controls and 1:1 personalization to fix intent mismatches, reduce zero-result queries and automate tagging. The results were strong and measurable: Average Order Value rose 51%, per-session dollar growth increased 23%, search-related revenue grew 20% and overall online revenue climbed 20%, all after deploying Netcore Unbxd.

Fishpools

Craig Silvian

eCommerce Manager