Case Study: APMEX, Inc. achieves 22.8% transaction growth and 13.41% conversion uplift with Netcore Unbxd Dimension Search

APMEX | Transforming Precious Metal Retail with Netcore Unbxd Dimension Search

APMEX, a leading precious metals ecommerce retailer with roughly 180k SKUs, faced limitations with its legacy keyword search: customers struggled to find products by attributes like weight, purity, and brand, and the site lacked personalized recommendations. To address this, APMEX partnered with Netcore Unbxd and deployed Netcore Unbxd Dimension Search to better interpret numeric queries and attribute-based intent.

Netcore Unbxd’s Dimension Search normalized measurements, understood ranges (e.g., ounces vs grams), and delivered hyper-relevant, attribute-filtered results and personalized suggestions, reducing time-to-discovery. The implementation drove measurable gains for APMEX: transactions rose ~22.80%, conversion rate improved 13.41%, and customer engagement increased 8.01%, while boosting product discovery and customer satisfaction.

APMEX, Inc.

Kathryn Harmon

CRO Manager