Case Study: YSI boosts mobile engagement and online sales with Unbound

YSI Maintaining Leadership in a Niche Market

Unbound worked with YSI, a Xylem brand that provides environmental monitoring instruments, sensors, software, systems, and data collection platforms, to modernize its website so it could better serve a niche market. YSI needed a mobile-optimized, more engaging site with eCommerce capabilities to support online product sales and improve the customer experience.

Unbound implemented a single platform that combined CMS and eCommerce, along with marketing automation tools and a responsive design for better mobile shopping. The updated site let YSI manage content, catalogs, product tagging, recommendations, and customer behavior tracking more effectively, resulting in a 33% increase in mobile traffic, a 31% increase in session duration, and a 63% increase in page views.

YSI

Peter Bornhorst

eCommerce Manager