Case Study: ESL Federal Credit Union boosts web and mobile engagement with Unbound

Transforming the Mobile Banking Experience for 330K Members

ESL Federal Credit Union, serving 330,000 members in Rochester, NY, needed to modernize its website to keep up with emerging eCommerce trends, improve corporate information management, and create a more engaging experience for members across its 20 branch locations. Unbound helped ESL address these needs with a platform for content management, marketing automation, and online experience.

Unbound implemented a central CMS to let ESL manage content internally, support personalized offers, and maintain SEO, along with secure online banking features, real-time mortgage rates, loan and mortgage calculators, and chat integration. The new experience also added marketing automation to track behavior and campaign performance, driving a 15% increase in web traffic, a 180% increase in mobile traffic, and a 13% increase in SEO terms.

ESL Federal Credit Union

William Freeman

Vice President of Marketing