Case Study: The UPS Store achieves seamless site management and stronger conversions with Unbound by Bridgeline

The UPS Store Seamless Site Management from Corporate Sites to Franchisee Microsites

Unbound by Bridgeline worked with The UPS Store, the world’s largest franchisor of retail shipping, postal, printing, and retail service centers, to modernize its global corporate website and support more than 4,700 independently owned locations. The challenge was to update a legacy platform without disrupting daily operations while enabling centralized control of content and marketing at both national and local levels.

Unbound implemented a unified website management solution that centralized administration of corporate and franchisee microsites, supported an intranet portal, and enabled commerce, content, and campaign syndication across locations. The results included 34% more time spent onsite, a 37% increase in rankings for non-branded keywords, and 90% more in-store conversions, showing a measurable lift in engagement and business performance.

The UPS Store