Case Study: SportClips achieves scalable franchise website management with Unbound

A Scalable Solution for a Fast-Growing Franchise

Unbound by Bridgeline worked with SportClips Haircuts, a fast-growing national sports-themed franchise for men and boys, to modernize its digital presence. The company needed to scale branding and localization across a rapidly expanding network while migrating more than 1,800 sites without disrupting daily operations.

Unbound delivered a unified platform for eCommerce, franchise microsite management, marketing automation, and content syndication, giving SportClips centralized control over corporate and local sites, intranet communications, and campaign distribution. As a result, SportClips achieved a 21% email open rate with 3.3 million delivered and 690,000 opened, a 221% increase in web traffic, and 114,000 total sweepstakes participations.

SportClips