Case Study: Patrick James achieves higher tablet conversions and revenue with Unbound Commerce

Patrick James - Customer Case Study

Patrick James is a premium men’s fashion retailer known for sourcing unique, high-quality pieces worldwide. When they expanded to mobile and tablet, simply shrinking the desktop site for tablet users produced poor results: tablet conversion rates lagged, touch navigation wasn’t supported, links and buttons were too small for fingers, design elements didn’t translate to touch, and they couldn’t promote tablet-specific offers.

Phoenix Direct implemented an integrated, dedicated SaaS tablet site from Unbound Commerce that uses the same data as the desktop platform, keeping total cost of ownership low while allowing separate optimization for tablet shoppers. The new tablet experience increased pages per visit and substantially lifted tablet conversion rates, delivering a rapid ROI and ongoing gains in tablet revenue and customer satisfaction.

Patrick James

McGregor Button

Phoenix Direct