Case Study: Patrick James boosts tablet conversions with Unbound Commerce

Patrick James boosts tablet conversions with Unbound Commerce

Patrick James, a leading men's fashion retailer, faced a challenge with its tablet traffic. Their desktop site was poorly suited for touch navigation, featuring small buttons that led to mistaken clicks and an inability to promote tablet-specific offers, which resulted in lagging conversion rates. To address this, they partnered with Unbound Commerce for a dedicated tablet solution.

The solution implemented by Unbound Commerce was a tablet-specific site built on their SaaS platform. This new site, powered by the same data as the desktop site, provided an optimized touch experience. The results included significant increases in pages per visit and conversion rates from tablet traffic, delivering a rapid ROI and an ongoing lift in revenue for Patrick James.

Patrick James