Case Study: Vimeo Enterprise achieves faster product launches and increased subscribers with Unbounce

Vimeo - Customer Case Study

Vimeo, a high-quality HD/4K video platform with over 100 million monthly visitors and a global community of creators, needed a faster way to promote new products like Vimeo 360. Marketing was slowed by a large creative backlog and reliance on busy developers, and the main site couldn’t present the focused product detail and messaging needed for successful launches.

Vimeo used Unbounce to build product-specific landing pages themselves and implemented Dynamic Text Replacement to match ad keywords to on-page headlines, allowing marketing and development to run in parallel. The approach sped up go-to-market, improved ad relevance and Quality Score, and drove a significant increase in subscribers and video uploads attributable to Vimeo 360 paid keywords.

Vimeo Enterprise

Garrett Bugbee

Manager of Search and International Marketing