Case Study: Later (Later Influence) achieves 100,000+ leads and 60%+ conversion rates with Unbounce

This SaaS Collected 100k+ Leads Using Gated Content & Landing Pages

Later, a growing Instagram marketing SaaS, built a huge content audience but struggled to turn blog and social traffic into leads because their small marketing team lacked front‑end developer support to create gated landing pages at scale. They needed a fast, on‑brand way to capture visitor info and feed more prospects into their nurture and demo funnel.

By adopting Unbounce’s drag‑and‑drop builder and templates, Later’s team quickly launched dozens of dedicated landing pages for gated ebooks, checklists, and webinars, enabling easy A/B testing and on‑the‑fly tweaks. The result: more than 100,000 leads collected, average conversion rates around 60–65%, and lower cost‑per‑acquisition on paid channels.

Later Influence

Taylor Loren

Head of Content Marketing