Case Study: Moy Consulting achieves 5x growth with Unbounce landing pages and Smart Traffic

This Marketing Consultant Hit 5x Growth With Landing Pages and an AI-Powered Sidekick

Moy Consulting, founded and run by digital marketing consultant Mats Moy, helps local roofing companies generate high‑value leads but started as a one‑man operation facing expensive PPC clicks, limited time, and a ceiling on growth. Mats needed a way to scale revenue and client count without dramatically increasing overhead or getting bogged down in manual testing.

He launched a training program that taught roofers to build Unbounce landing pages and used Unbounce’s AI‑powered Smart Traffic to automatically route visitors to the best page variants. In six months he grew from about 15 to 80+ clients (5x growth), achieved an ~8% registration conversion rate with Smart Traffic delivering a >35% lift, lowered some clients’ cost‑per‑lead from $160 to $40 and drove conversion rates up to 19%, and was able to expand his team to support the increased demand.

Moy Consulting

Mats Moy

Founder