Case Study: Raise Craze achieves one-person marketing success and scalable growth with Unbounce

Succeed as a One-Person Marketing Team with These 4 Expert Tips

Raise Craze is a digital, cash‑free school fundraising platform built around small acts of kindness — founded by parents to keep fees under 10% and currently serving 200+ schools across 48 states with a team of four. With Claire Seymour as the lone marketer for six years, the company faced the common one‑person marketing challenge: juggling SEO, PPC, social, website, leads and community building with very limited time and resources.

Claire tackled this by front‑loading Raise Craze’s mission on the homepage, building social proof through a dedicated Facebook community, and using focused landing pages with simple forms and seasonal variants. By pairing those tactics with Unbounce Smart Traffic and Smart Builder for AI‑driven optimization and faster page production, Raise Craze achieved a 9.07% conversion rate (2,586 conversions from 28,515 visitors) and significantly reduced the time and effort required to scale campaigns.

Raise Craze

Claire Seymour

Marketing Director