Case Study: Campaign Monitor achieves a 31.4% conversion lift with Unbounce's Dynamic Text Replacement

See How Dynamic Text on a Landing Page Helped Increase Conversions by 31.4%

ConversionLab, a Norway-based digital agency working for email-marketing provider Campaign Monitor, set out to improve PPC landing page performance by increasing perceived relevance. Their hypothesis: if the exact verb a prospect used in their search (e.g., “design,” “create,” “build”) appears in the landing page headline and CTAs, visitors will find the page more relevant and be likelier to convert.

To test this they used Unbounce’s Dynamic Text Replacement to swap the verb in headlines/CTAs, then ran a 77-day A/B test with 1,274 combined visitors. The dynamic-verb variant produced a 31.4% lift in trial signups, reached 100% statistical significance with more than 100 conversions per variant, and improved message match (and likely Quality Score); ConversionLab now plans to use DTR widely.

Campaign Monitor

Rolf Inge Holde

CEO