Case Study: School of Rock achieves 250% more conversions and 82% lower cost-per-conversion with Unbounce

School of Rock - Customer Case Study

School of Rock, a music school with 160+ franchise locations, was struggling with poor-performing AdWords campaigns: high PPC spend, low ROI, and a sprawling setup of 160+ campaigns, ~800,000 keywords and separate slow, cluttered landing pages that hurt quality scores and conversions. They needed to drive more student enrollments for individual franchises while lowering acquisition costs.

RevUnit audited the account and built a single Unbounce landing page template—faster, simpler forms, clearer copy, CRM integration via Zapier—and used Unbounce’s Dynamic Text Replacement to personalize headlines by keyword and location, eliminating the need for hundreds of instrument-specific pages. The pilot doubled and then scaled: monthly conversions rose 250% (5x), cost-per-conversion fell 82%, lead volume stabilized, and RevUnit drastically reduced the number of required landing pages while improving AdWords ROI.

School of Rock

Seth Waite

Chief Growth Officer