Case Study: Workshop Digital achieves 400% increase in client conversion rates with Unbounce

How Workshop Digital Grew Client Conversions by 400%

Workshop Digital is a Richmond, VA–based marketing agency specializing in PPC and SEO with small, specialist teams. Faced with the need to boost client conversions without increasing traffic or ad spend—and with limited design/development headcount—the agency needed a faster, scalable way to improve post-click performance.

They adopted Unbounce to rapidly build and A/B test targeted landing pages (including Dynamic Text Replacement), letting non‑developers iterate quickly. The result: client conversion rates rose as much as 400% (from ~5% to 20–22%), cost‑per‑click declined as Quality Score improved, and the agency scaled operations—doing the work of a much larger team while offering predictable, flat monthly pricing for landing‑page optimization.

Workshop Digital

Andrew Miller

Co-Founder