Case Study: CD Baby achieves 37% conversion rates with Unbounce Smart Traffic

How to Score Double-Digit Conversion Rates—A Marketing Hero’s Journey

CD Baby, an independent music distributor that now sends tracks to Spotify, Apple Music and other platforms for more than 650,000 artists, faced a complex marketing challenge: reach diverse international audiences at different stages of the customer journey, segment messaging across languages and intents, and lift conversions from paid search and landing pages.

Daniel Parscale solved this by building highly targeted Unbounce landing page variants and enabling Smart Traffic (AI-powered routing) to match visitors to the best variant, combined with a disciplined testing process. The result: a flagship campaign that sustained a 37.17% conversion rate for months, overall paid-search conversions rose ~40–50%, site traffic increased ~30% after multilingual content work, and the team gained deeper audience insights while saving time.

CD Baby

Daniel

CD Baby