Case Study: Banan achieves 14,000+ new email subscribers with Unbounce

How This Baby Food Brand Brought in 14,000+ Email Subscribers

Love Child Organics, a fast‑growing organic baby food brand, worked with Banan’s marketing manager Kelsey Rostad to solve a clear problem: despite ~25,000 Instagram followers, the brand had only about 2,000 email subscribers and needed a reliable direct channel to support future ecommerce sales and overcome unpredictable organic social reach.

Kelsey used Unbounce to build on‑brand landing pages offering a printable coupon and a comprehensive solids‑introduction guide, then drove traffic with Facebook and Instagram ads, retargeting, lookalike audiences and A/B tests. In under a year the list grew to more than 16,000 subscribers, coupon conversions rose from 43% to 69% while CPA fell from $2.00 to $1.30, and the solids guide CPA dropped from $3.00 to $2.00—setting the brand up for successful product launches.

Banan

Kelsey Rostad

Marketing Manager