Case Study: Thinkific doubles SaaS growth using 700+ landing pages with Unbounce

How Thinkific’s Using 700+ Landing Pages to Double Their SaaS Growth This Year

Thinkific, the platform for creating and selling online courses, scaled from a scrappy six-person startup to an industry leader while facing the classic SaaS marketing challenge: how to launch products and campaigns quickly, reach new audiences, and double growth with limited design and development resources.

By building 700+ Unbounce landing pages for seasonal promos, virtual summits, and rapid A/B tests—using a drag-and-drop builder, sticky bars/popups, and CRM/WordPress integrations—Thinkific moved faster without developer help. The payoff: 150,000+ conversions in under two years, a Back-to-School promo that doubled traffic and conversion (600 claims), a promo week that drove ~2,600 Pro signups in two weeks, and over 10,000 summit registrants, all fueling their rapid growth.

Thinkific

Andrea Merson

Director of Marketing