Case Study: World of Wonder achieves a 19.7% conversion lift with Unbounce

How RuPaul’s Drag Race production company got a 20% conversion increase with AI

World of Wonder, the production company behind RuPaul’s Drag Race and World of Wonder Presents Plus, wanted to improve the performance of its landing pages but lacked the time and resources for extensive testing. Working with Unbounce, the team explored AI-powered optimization to help boost conversions and better guide visitors to the most relevant pages.

Unbounce implemented Smart Traffic across three campaign landing pages, automatically routing visitors to the variant most likely to convert based on data like location and device. The result was an overall 19.7% conversion lift across the pages, including a 19.1% increase for DragCon UK, 10.51% for the Vegas live show page, and 29.74% for the Drag Race streaming page.

World of Wonder

Kelly Dirck

Chief of Staff