Case Study: Procurify achieves a 38% ABM demo rate and lower paid-traffic CPC with Unbounce

How Procurify Scored a Ton of SaaS Demos with ABM & Landing Pages

Procurify, a Vancouver-based spend-management SaaS that raised a $26M CAD Series B while scaling its team, needed to accelerate customer acquisition to meet aggressive revenue goals. Relying on inbound search traffic wasn't enough—they had to raise awareness with buyers who weren't actively looking and book more targeted demos.

They launched an account-based marketing program using Unbounce to deploy personalized video ads and landing pages (50 ABM pages built in one day) with branded templates that sped execution and maintained design consistency. The pilot drove a 38% demo rate among target accounts, delivered lower paid CPCs with high traffic and remarketing lists, and produced viral social sharing—proving the approach was scalable and time-efficient.

Procurify

Mark Huvenaars

Demand Generation Manager