Case Study: ParaCore saves $30K in ad spend and cuts cost-per-lead by 40% with Unbounce

How PPC Agency ParaCore Used Clever Account Management to Save a Client $30k in Ad Spend

PPC agency ParaCore took on a niche inspection company that was spending about $10K/month on Bing and AdWords but struggling to optimize results. The client was managing 60 hyper-segmented landing pages and had little insight into phone-call leads or which keywords drove them, making attribution and ROI measurement nearly impossible.

ParaCore consolidated the 60 pages into four high-converting Unbounce pages using Dynamic Text Replacement, implemented CallRail and AdWords call-tracking for keyword-level attribution, and applied a daily negative-keyword cleanup. Within three months they cut cost per lead by 40.7%, saved the client roughly $30,000 in annual ad spend, improved lead visibility and scalability, and set the account up for ongoing optimization.

ParaCore

Adam Arkfeld

Founder and President