Case Study: Xplornet achieves a 40% increase in leads with Unbounce

How One Person Made a Huge Impact on Conversion

Xplornet, a leading rural telecommunications provider in Canada, faced a bottleneck in its paid-ad marketing: one marketing manager, Richard, was the only person handling digital campaigns and relied on an inflexible third‑party landing‑page vendor and PPC consultant who charged for every change. With a small team and a need to streamline workflows while improving campaign performance, they needed a faster, more flexible way to build targeted landing pages.

By switching to Unbounce, Richard could create templated, mobile‑responsive landing pages himself in minutes, use native integrations with Salesforce and Zapier, and avoid IT involvement. The change delivered measurable gains: a 40% bump in leads within a year, a 23% lift in conversion rate, and a 26% reduction in cost per conversion.

Xplornet

Richard Marginson

Marketing Manager