Case Study: Effin Amazing achieves 35% blog traffic growth and 44% landing-page conversions with Unbounce

How One Agency Created a Conversion-Centered Content Strategy Using Landing Pages

Effin Amazing, a data-driven boutique agency, partnered with Chupa Mobile to help the app-template marketplace stand out in an overcrowded post–Flappy Bird market. The challenge was twofold: educate a new segment of “appreneurs” (non-technical entrepreneurs) with credible content and—critically—turn increased blog traffic into qualified leads and customers.

Effin Amazing created a targeted content calendar, gated high-demand ebooks, and used Unbounce landing-page templates plus MailChimp drip campaigns to capture and nurture leads—empowering Chupa to build pages themselves. The campaign drove a 35% jump in blog traffic in under two months, produced a landing page converting at 44% and generating dozens of leads a day, resulted in hundreds of leads and thousands of dollars in attributable sales, and created a scalable, time-saving funnel for ongoing growth.

Effin Amazing

Daniel Sosa

Director of Marketing