Case Study: New Balance achieves 200% more in-store sales at half the cost with Unbounce

How New Balance Drove 200% More Sales at Half the Cost Using Unbounce

New Balance Chicago, a group of independently owned brick-and-mortar stores, needed to drive and track real in‑store purchases rather than ecommerce. Traditional digital tactics and Facebook Offers reached many people but produced few trackable sales, and sending traffic to the national site wasn’t an option for local stores.

Matchnode rebuilt the funnel using mobile‑responsive Unbounce landing pages, targeted Facebook ads and email automation (Mailchimp/Constant Contact), capturing emails, delivering reminder coupons and optimizing for landing‑page conversions. The campaign doubled in‑store sales while cutting costs in half, grew the email list by over 10% and produced higher-than‑normal reminder email open rates.

New Balance