Case Study: New Balance achieves 200% more in-store sales with Unbounce

How New Balance Doubled In-Store Sales with Mobile Landing Pages

New Balance Chicago needed a better way to drive in-store sales from digital campaigns without sending traffic to its main website. Working with Matchnode and Unbounce, the team set out to generate leads through discounts in exchange for email addresses and convert those leads into store visits, using mobile landing pages built in Unbounce.

Unbounce helped Matchnode create mobile-responsive, customized landing pages tied to Facebook ads and email automation, with store-specific details and no online purchase links. Using Unbounce, New Balance Chicago doubled sales versus previous campaigns while spending 50% less, and its email list grew by more than 10% in just two months.

New Balance