Case Study: KISSmetrics achieves $13,000 in qualified sales opportunities per webinar with Unbounce

How KISSmetrics used landing pages to generate $13,000 in sales opportunities per webinar

KISSmetrics, a 31-person web analytics platform, needed a way to turn its community of readers and followers into highly qualified leads for its subscription service. With limited engineering and design resources, the marketing team—led by the Director of Customer Acquisition—faced the challenge of executing and testing ideas quickly to convert readership into customers.

They replaced GoToWebinar’s registration with Unbounce landing pages (integrated via Zapier) and added demo sign-ups during webinar registration, enabling rapid experiments without relying on engineers. The approach generated an average of $13,000 in highly qualified opportunities per webinar and $40,000 after just three webinars, while vastly speeding up execution and allowing multiple initiatives per week.

Kissmetrics

Nemo Chu

Director of Customer Acquisition & Success