Case Study: Indochino achieves 600+ showroom bookings and 77% YoY growth in appointments with Unbounce

How Indochino Crafted a Tailor-made Digital Strategy with Unbounce

Indochino, the made-to-measure menswear brand, was growing fast—over 50% retail growth and nine new showrooms—but its 12-person marketing team hit a bottleneck: the company’s blog and CMS templates couldn’t be customized quickly enough for PPC campaigns, slowing ad-to-page relevancy and threatening return on ad spend.

The team adopted Unbounce to build on-brand mock editorial landing pages, location-specific showroom pages and quick lead-gen/contest pages (using Dynamic Text Replacement for tighter message match), enabling rapid testing and iteration. In nine months this approach drove 340,000+ landing page visits from paid media, 600+ showroom bookings, 40 online suit purchases, 750 newsletter signups, strong campaign conversions (e.g., 17.4% and 15.14% on key pages) and a 77% year-over-year increase in selling appointments.

Indochino

Lisa Craveiro

Director of Acquisition