Case Study: Zola achieves 5–20% higher ad conversions and launches 300+ targeted landing pages with Unbounce

How Hyper-Targeted Marketing Helped Zola Take Over the Wedding Industry

Zola is a fast-growing wedding ecommerce platform that helps couples plan, register, and shop in one place. As the company expanded its product suite, its marketing team faced a challenge: convert diverse audiences—people at very different stages of wedding planning—who were arriving via paid Google and Facebook campaigns, but were being underserved by one-size-fits-all website pages and slowed down by developer-dependent landing page builds.

Zola adopted Unbounce to quickly create targeted, intent- and device-specific landing pages without engineering help, launching 300+ pages that matched messaging to search behavior and platform. The faster, more relevant experiences boosted conversion rates by 5–20% over prior website pages, accelerated testing and optimization, and even informed higher-performing homepage design.

Zola

Shivanie Barapatre

Customer Acquisition