Case Study: Packlane, an ecommerce packaging company, achieves fast, on-brand, targeted campaigns with Unbounce

How Ecommerce Company Packlane Delivers On-Brand, Targeted Campaigns with Custom Landing Pages

Packlane is an ecommerce packaging company that makes custom corrugated mailer boxes, shipping boxes, and folding cartons. Their challenge was launching many highly branded, targeted campaigns quickly—often without in-house design or dev resources—while maintaining consistent quality, supporting collaboration with remote agencies, and serving diverse verticals and seasonal needs.

They solved this with customizable landing pages (via Unbounce), enabling rapid in-house builds or agency collaboration without touching their CMS—pages can go live in about 4–6 hours. Results include an 18% conversion on a customer submission page, 23% on a video-submission page, a dynamic "Size Matters" calculator used for onboarding and sales, and a headline A/B test that lifted conversions ~15%. The approach sped launches, improved cross-team collaboration, enabled low-risk experimentation, and drove measurable traffic and conversion gains while keeping brand quality intact.

Packlane

Lindsey Wilson

Content Manager