Case Study: DoctorBase achieves a $1.56M yearly revenue lift and 30% more doctor sign-ups with Unbounce

How DoctorBase grew from 2 to 20 employees and millions in revenue in 3 years by empowering their marketers

DoctorBase is a secure platform that lets patients and doctors communicate and be reimbursed for their time. Founded by John Sung Kim (also founder of Five9), the three‑year‑old company grew from 2 to 20 employees and to millions in revenue while connecting 3.6 million patients with over 9,000 doctors. Their challenge was aggressive, simultaneous acquisition of two user groups (doctors and patients) amid legal complexity and with developers tied up building the core product.

By giving marketers control with Unbounce, DoctorBase rebuilt and A/B‑tested doctor sign‑up pages in minutes, raising form conversion to 31% and, after removing unnecessary fields, increasing new doctor signups by 30%. Because each doctor brings roughly 2,000 patients, that optimization produced an estimated $1.56M in annual revenue lift, a 40% boost in marketing ROI, and broad adoption of Unbounce across marketing, sales and operations.

DoctorBase

John Sung Kim

Founder