Case Study: CallRail achieves 219% more leads with Unbounce

How Clever Call Tracking Helped This Agency Get 219% More Leads for Their Client

Workshop Digital was hired by personal-injury firm Geoff McDonald & Associates to move paid traffic onto targeted Unbounce landing pages, but the team discovered most conversions were phone calls rather than form submits. Without call attribution, they couldn’t accurately measure landing-page performance or run reliable A/B tests, leaving client ROI and campaign optimization in the dark.

They integrated CallRail with Unbounce using dynamic, time-aware phone numbers that routed calls, logged them as conversions, and pushed leads into the CRM. This revealed that 75% of conversions came by phone, enabled faster, data-driven testing, and drove 33% more organic leads and 219% more paid/remarketing leads year‑over‑year—results that contributed to the client winning a digital marketing award.

CallRail