Case Study: Going achieves 104% conversion growth with Unbounce

How a three-word A/B test led to triple-digit conversion growth

Going, a travel company helping people find cheaper flights, struggled to better understand customer needs and motivations while managing landing page tests at scale. Before working with Unbounce, their team faced messy manual workflows, limited measurability, and the need to create multiple pages and track multiple URLs for each experiment.

Unbounce, through its Concierge plan and A/B testing tools, helped Going streamline landing page setup, tracking, and optimization with hands-on support and a simple one-URL testing process. A three-word CTA test (“Sign up for free” vs. “Trial for free”) led to a 104% month-over-month increase in conversions, while also reducing stress, saving time, and improving paid-channel performance.

Going

Forrest Schaffer

Senior Manager of Growth