Case Study: Abyss Scuba Diving achieves 35% landing page conversion rates with Unbounce

Getting the Most Out of a Smarter Landing Page Builder—How a Business Makes More with Less

Abyss Scuba Diving, a Sydney-based dive shop led by Peter Letts, needed a smarter way to turn PPC traffic into bookings during a difficult period marked by COVID restrictions, bushfires, and floods. The company wanted to keep generating qualified leads and increase clicks through to its booking page, especially as international visitors disappeared and new-customer demand dropped.

Using Unbounce’s landing page builder, along with Smart Traffic and the AI copywriting assistant, Abyss Scuba Diving created targeted landing pages for specific audiences and offers. The result was an average landing page conversion rate of 35%, far above the travel industry median of 5.2%, helping the business drive more bookings with less manual effort.

Abyss Scuba Diving

Peter Letts

Founder