Case Study: VividBoard achieves a 1250% conversion lift (2% → 27%) with Unbounce

4 Simple Changes that Boosted Conversions by 1250%

VividBoard, a maker of customized dry-erase whiteboards, was sending PPC traffic to a standard website page and suffering a sub-2% conversion rate. The page was cluttered with multiple calls-to-action, heavy navigation, a lengthy form, and copy focused on the company rather than the visitor, so prospects were not completing the desired lead-generation action.

By turning the page into a proper landing page—removing distractions to create a clear eye path, offering one singular CTA, shortening the form to the essentials, and rewriting copy to promise the free idea book the ad promoted—VividBoard raised conversions from about 2% to 27%, a 1,250% lift.

VividBoard