Case Study: Indochino achieves 800+ showroom bookings and higher ad-driven conversions with Unbounce

3 Ways Indochino Used Landing Pages Creatively to Maximize Ad Spend

Indochino, a made-to-measure menswear brand, faced a familiar digital-marketing problem: strong ad spend but diminishing returns because clicks were landing on irrelevant blog or site pages. They needed fast, on‑brand, location‑specific landing experiences that matched Facebook and search ads and could be spun up quickly for new showrooms and time‑sensitive partner campaigns.

Using Unbounce, the team built three creative landing‑page types—an editorial-style article (64,000+ visitors, 17.40% conversion), location-targeted showroom pages (DC page converting at 19.38%), and rapid contest/partner pages (15.14%). In nine months these targeted pages drove 800+ showroom bookings and 40 suit purchases while allowing Indochino to scale personalized campaigns without overburdening dev resources.

Indochino

Lisa Craveiro

Director of Acquisition